A typeface for London
Which typeface is relevant for London?
Johnston (Image from Wikipedia)
Designed by Edward Johnson in 1913 it has been used continuously on the London Underground with a number of updates over the years. It’s still going strong today and doesn’t look like it’s going anywhere quickly.
Heavily influenced by Johnston, Eric Gill completed Gill Sans in 1926. It’s become visual shorthand for Britishness because of its use by institutions like British Railways, Penguin and the BBC.
Even older than Johnston and Gill Sans, Clarendon has been around since 1845 and hails from the Clerkenwell area of London.
Designed by Berthold Wolpe between 1932 – 1940, partly when he was living in London. It’s the typeface of choice for the Corporation of London, and is still used heavily around the City and Barbican areas.
FS Clerkenwell (Image from Font Smith)
A modern take on the same part of the city that gave us Clarendon. Designed by London-based Fontsmith, it’s got a Victorian feel to it but with modern sensibilities.
Designed by Dalton Maag, a foundry hailing from South East London, Effra is a contemporary typeface which is designed to work as well on screen as it does in print or signage.
Are there any London typefaces we’re missing? And should the typeface for London be iconic / historical, or should it be a typeface designed to work as well on a mobile phone as it does on wayfinding?