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How about something a little bit more playful?
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I started thinking that there was perhaps something in the bottom four – then realised that another shape that defines London is the path of the Thames.
its use from EastEnders makes it instantly recognisable to most Brits – would it be strong enough to be globally recognisable?
Might be a bit too close to the new JustGiving brand: http://www.underconsideration.com/brandnew/archives/a_burst_of_charity.php
This reminds me of a packaging design me and my friend Mads made for a design competition a couple of years ago:
Looks like the new Pepsi branding. Just saying!
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