London’s architecture
London’s architecture both the modern and the historic is so important. Is there a way of incorporating the shapes of famous landmarks subtly within the shape of the logo?… Roundels or derivatives of roundels would reflect some of London’s shapes. We could try taking these shapes and build something more structural.
Is this something worth considering?
Comment on this post:

It maybe too abstract, although I like the visual play on the symbol – it could be perceived as architectural or as the famous underground mark.
i agree it’s too abstract.
london’s architecture is a result of the culture where modern collides with historic.
Why not post your own designs? http://abrandforlondon.wordpress.com/submit-your-design/