Really like this solution. Its immediately recognizable, and fluid enough to adapt into different settings/campaigns. I agree with James that the hand rendered version has a certain warmth and feels more welcoming.
Sorry to rain on the parade – but the device at the heart of this idea is already owned by London Underground which leaves it open to interpretation as Love London Underground / Only London Underground
I feel the “LOVE” version doesn’t manage to shake off the NYC influence. And especially now when we’re seeing a sudden explosion in co-optation of the NY logo.
I really like the “ONLY” concept. However, as Simon Browning states, it would be an excellent device for the Underground, but not for London. If you are to unify the various brands, I think you have to drop all previous ‘iconic’ graphic devices.
I like the idea of celebrating London quirkiness, and love the subject matter chosen for the images. But i think its wrong to assume that everybody will react warmly to the connection with London Underground – as a brand and as a service they have a great capacity to make a Londoner angry (and late for work!!).
I think this is the best graphical solution so far. It’s simple, strong and bold. But, as others have noted, at the moment it’s too connected to London Transport / the Underground. I prefer “ONLY” to “LOVE”. “Only London” lends itself to many possibilities.
As a non-Londoner, I do have high recognition with the underground logo for london as a bustling, moving and exciting city. As tourist, there is almost no way around the tube for travelling/commuting in the city.
To me, it is obvious to re-use an already existing symbol which is that clear and simple. There is no need to invent or create a new symbol, when an existing one has this high recognition.
For me the best solution so far. From the different variations I like LOVE(London) the most, since it is stronger and a more emotional than the others.
The hand-drawn version is great. I love the boldness. Although it only really relates to the Underground/transport, but then again we pioneered this so that the rest of the world could improve it, but still, the Underground is legendary (when it works). This is a great logo, which could be then used in various four letter words
So how many people actually love the london transport system? Like that’s what the logo suggests, right?
As a symbol obviously it works, just not for this. There already has been a few campaigns related to the TfL such as the animals on the underground last year. But surely there must be other iconic symbols you can incorporate into the logo.
I totally love it. It is by far the best city brand proposal I have seen since the Copenhagen rebranding this year. Congratulations to the designer who came up with the concept and hope to walk down the streets of London and see it here and there
Thanks Chantal! So, if London was a Rococo Chocolate which one would it be? Maybe the Passion Fruit Jelly because, good or bad, we feel passionately about our wonderful city? Or perhaps the Violet Cream which conjures up feelings of nostalgia, tradition and quintessential Englishness?
I agree with Simon Browning.
The love London logo is more effective.
This logo haves the icon of London Underground that is very well rooted in people minds for decades as a symbol of the London city. The combination of this icom with the word Love can be very well understood by everyone
But, and this is my modest opinion, with the name Only with the underground icon the message can be understood in a messy way.
This is may favourite project (Love London) from them all.
I’m Portuguese and I immediately identified the logotype – Love and the underground icon – as a message of Loving the London city for all over the world London lovers.
Great work… sometimes it’s the most obvious that’s the hardest to see – Love London is the brand for me… and the campaign is taken forward using “only” – or whatever you could extend that to the “one & only”… simple, real & immediate – all good.
There will have been a lot of good work produced for this… by a lot of good people – it’s all about who can recognise this and gets to choose, in the end – asking London to join in was a good idea… looking forward to see what they thought was a better one.