A Brand for London

Yet another logo?

Posted in Thoughts by Moving Brands on August 26, 2009



There are existing logos across the GLA that have different amounts of success and recognition – it strikes us that some of or all of these brands should or could stay in place… but if this is the case, the last thing we need is yet another logo using a clever (designed) way of writing the word ‘London’. What is needed is a credible and powerful symbol that can unite and be used by these existing GLA organisations. An Icon for a city.


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  1. luis cancino said, on August 28, 2009 at 2:29 pm

    im a chilean guy, and i lived in england for a year, and i have mi comment, london it’s a different,its a great and cosmopolitan place, london its unique, the atmosfere, the people the mistic the history and the royalty, if you ask me what is the simbol to me or the logo to london, is something diferent something unique, just, LONDON ITS UNIQUE

    • Moving Brands said, on August 28, 2009 at 3:39 pm

      This is great. Thanks for taking the time to send your thoughts. Do you see the ‘logo’ being a symbol or simply a statement?

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