Elevating an icon
It strikes me that we already have a symbol that is globally recognised as being London. The London Underground roundel. Could it be that the solution to the apparent problem is staring us in the face?
Could we simply elevate The London Underground roundel to become The London roundel?
Image from Brand New
Back in 2007, Saatchi and Saatchi were asked to elevate the meaning of the I ♥ NY to represent the state of NY rather than solely the city of NY. Their solution didn’t really work for me – but the idea that it is possible to elevate an icon and to change it’s meaning is an interesting thought… don’t you think?