A Brand for London

Roundels and LDN

Posted in Solutions? by Moving Brands on August 27, 2009


Continuing on the path of a design solution using a roundel – this approach combines a roundel shape with an abbreviated LONDON.  It also begins to explore how existing London organisations/entities like Think London and The Mayor of London could align to a single symbol.

Is LDN an appropriate way to communicate the UK’s capital?
Would visually aligning all the London organisations be prudent?


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3 Responses

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  1. Paul Martin said, on August 27, 2009 at 1:57 pm

    I’m not sure the ‘LDN’ abbreviation is an internationally recognised entity – I think it may need a London tag line to get it known.

  2. Rosie Holtom said, on August 27, 2009 at 2:48 pm

    There’s a clothing brand LDN too, perhaps that would be a problem?

  3. martin said, on August 30, 2009 at 4:04 am

    It never quite sat with me when the BBC did it, and I’m not quite sure it works here.
    that said, don’t people refer to SFO and LAX – or is that them referring to the cities’ airports?

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