Thoughts from ex-Creative Director of Apple
Ex-Creative Director of Apple Japan and Moving Brands’ new Creative Director in Tokyo, Aki Shelton, sent us her thoughts following a chat with a friend.
“Great to see that many conversations regarding the branding for London has started. My friend said this…
The interesting thing about the two examples you show (Obama and I love NY) is that they are both connected to an individual. So real the challenge is to find that individual.
Obama stood for change
I Love NY is a refection of how proud NYer’s where of the achievements of their state, now its a tourist gimmick.
Lennon stood for Peace
What does London stand for?
- Or all of the above?
Interesting that he pointed out about connection to “individual”.
Looking at the brief, they want to be best of everything but it’s better to stick with one thing like “Creativity” for London to stand for… single message is always much stronger”.