A Brand for London

London’s architecture

Posted in Solutions? by Moving Brands on August 28, 2009

London’s architecture both the modern and the historic is so important. Is there a way of incorporating the shapes of famous landmarks subtly within the shape of the logo?… Roundels or derivatives of roundels would reflect some of London’s shapes. We could try taking these shapes and build something more structural.

Is this something worth considering?logo_wokings copy


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3 Responses

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  1. Paul Martin said, on August 28, 2009 at 11:40 am

    It maybe too abstract, although I like the visual play on the symbol – it could be perceived as architectural or as the famous underground mark.

  2. martyn reding said, on August 28, 2009 at 11:47 am

    i agree it’s too abstract.

    london’s architecture is a result of the culture where modern collides with historic.

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