Despite not being selected to go through to further rounds with the GLA, we have been surprised by the continuing support and interest in our open pitching process. We are still receiving design suggestions from the public, we have been discussed in branding conferences on the other side of the world, and today we were interviewed by ABC News for Good Morning America.
Unfortunately, we’ve not made it through to the next round. Here’s our rejection letter:
Thank you for responding to the recent tender submission for the ‘Creative Development and design of a Brand for London – PN493/2’ services to the GLA.
I regret to advise you that your quotation has not been selected. This decision has been reached following a detailed analysis and evaluation of your quotation returned against the specified selection criteria.
If you wish to receive feedback on your proposals please contact me. I would like to take this opportunity to thank you for the time and effort taken over the preparation and submission of your quotation. I hope this will not discourage you from quoting/tendering for the Greater London Authority in the future.
Should this deter us?
After some last minute tweaks, the Moving Brands bid was submitted first thing this morning.
The London Paper, Page 5. “A competition to come up with a design for London… has got the capital’s creative juices flowing. Moving Brands used Twitter to ask Londoners for their input. The firm’s founder, James Bull said: “The response has been fantastic.”
Pick up today’s edition for the full article.
The Evening Standard, Page 3. “One of the firms in the running, Moving Brands, used Twitter to invite the public to take part in the creative process… Mr Hull [sic] Bull added: “What we are proposing is a collaborative way Londoners can shape the logo.” ”
Here’s hoping Boris is keeping up with the news today!
We’re busy putting the final touches to our presentation. Under 3 hours to go….
The buzz is building, with an article in the Evening Standard and Design Week and most importantly tens of thousands of visits to the blog… Stay posted and thanks for the support!
Here in the studio we have been having a fantastic time with Scott Thomas as part of our team.
Scott Thomas is constantly seeking the simplest answer to complex problems. Scott began his design pursuits studying architecture before bouncing to graphic design and web development. Prior to moving to Chicago, where he set his sights on user-experience design, Scott called London’s Shoreditch home.
In 2007, Scott’s career took a dramatic leap when he was invited to join the New Media team at Obama for America. The chance encounter led Scott to becoming the Design Director of the historic Obama Presidential campaign.
Hoping now to continue working on project which might, someday, change the world, Scott was fascinated by the London tender and was keen to get involved in our unusual pitching process.
In September, Scott will be giving a presentation to the invited guests of Moving Brands, Toyko.
Here’s his deck on his ideas for the pitch.
See the full presentation here.
With yesterday’s full launch of the social media campaign on Twitter (@we_are_london), Londoners really got talking – sharing their views on the Capital and our open approach.
We need one of these:
Fortunately, Boris has issued a public brief for the creative development and design of a brand for London. We think the best way to respond to this brief is to get London involved.
Because we all know what happens when you don’t ask Londoners first!
This is what Boris is looking to achieve…
– A united brand for London
– A vision for London post-2012
– Stakeholder unity around a shared brand
– Development of international promotion into a powerful policy mechanism