A Brand for London

Our Pitch

The pitch material has left the building…


Here’s what we’ve submitted to Boris. Hopefully we can continue on this journey together…

Page 1

Page 2

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Page 10

Page 11

Page 12

Page 13

Page 14

Page 15

Page 16

Page 17

Page 18


29 Responses

Subscribe to comments with RSS.

  1. […] Click here to view. As usual we’d love to get your thoughts. […]

  2. Lolly said, on September 3, 2009 at 11:22 am

    Cool! Any chance you could embed it on SlideShare (just thnking about other bloggers and the media here 😉

    Good luck guys!

  3. Liamm said, on September 3, 2009 at 11:24 am

    Really great read, simple and to the point; I hope it gets a good a reception as it deserves!

  4. sofiagk said, on September 3, 2009 at 11:27 am

    Well done you guys – Can’t make a comparison since I haven’t seen the competition but well done.

    Also, I will agree with Lolly – any chance of SlideShare?

  5. […] the London re-brand tender deadline was this morning and Moving Brands have now made their pitch live on their A Brand For London blog. They would love to know what you […]

  6. Sheema said, on September 3, 2009 at 11:40 am

    It looks great! I also agree with those above me- would love to this on slideshare!

  7. olivernews said, on September 3, 2009 at 11:53 am

    great material!
    agree with everyone above me here!!


  8. curious said, on September 3, 2009 at 12:12 pm

    Great work to include the voice of the people and create a platform.
    I understand your idea is really the process itself and this takes collaboration with the client, but still cant help think that an actual design outcome was missing.

    This also raises questions:
    — can there be too many stake holders in the process? Is design by committee a good thing?
    — can market research/public opinion harm the outcome?
    — Is design leadership still valid? Should it be a democratic process?

  9. Lewie Evans said, on September 3, 2009 at 12:15 pm

    Really good pitch guys – I just enjoyed reading through this over my lunch. Only heard about your initiative yesterday, but really excited by it. I will certainly be sending over my thoughts and ideas and spreading the word. Looks like you’ve got a team ready to provide the goods! It’s a dream brief, but a tough one at that…

    Good luck.

  10. Tueri Cengiz said, on September 3, 2009 at 1:01 pm

    The presentation looks fantastic! Good luck MB!

  11. constihill said, on September 3, 2009 at 1:23 pm

    That’s an awesome pitch – apart from the apostrocide on page 2 – I hope you get the gig!

  12. andyskinstad said, on September 3, 2009 at 1:39 pm

    Nice work guys – good pitch.

    I would like to have seen some of the rough ideas developed a little more. A lot of the public suggestions were good in theory, but were executed terribly (as expected by non-designers). You could really show your value by taking a few diverse options to the finished product, showing Boris and co the value of public input mixed with your brand, story, process and design expertise.

    Just a thought – well done!!

  13. plan-bstudio said, on September 3, 2009 at 1:43 pm

    This is why I’m glad I didn’t pitch for this project. Who knows what else has been entered, but if I were Boris!

  14. Daniel Severin said, on September 3, 2009 at 1:47 pm

    Very cool pitch presentation. Great creative concept, can’t wait to see the process going forward. Watch out London!

  15. Dan Shearman said, on September 3, 2009 at 3:10 pm

    Nice presentation. Looking forward to seeing your concepts!

  16. couchideas said, on September 3, 2009 at 3:35 pm

    Nice and simple well done!

    I like the part where you say what’s still missing. The learnings from Saffron and Wolff Olins.

  17. Gareth said, on September 3, 2009 at 4:13 pm

    It’s the most awsomest pitch!

  18. baldinho said, on September 3, 2009 at 5:13 pm

    This is simple, fresh and forward thinking. You have understood. Thanks for involving us.

  19. Ellie Nugent said, on September 4, 2009 at 9:01 am

    Your pitch material looks great. If they don’t hire you it’s London’s loss 🙂

  20. Elizabeth Briggs said, on September 4, 2009 at 11:52 am

    Brilliant social media idea to support your pitch and engage the your audience ….

  21. Paul Thurston said, on September 4, 2009 at 1:46 pm

    Every other design agency in London is saying to themselves ‘i wish we had done that’…I know I am.


    • lee james said, on September 6, 2009 at 5:30 pm

      I find MB’s approach to the brief either incredibly ballsy (not showing any actual design work) or ingenious. Either way I don’t ‘wish’ to have done the same thing (not that I entered the project) asking the public to get involved is a nice gesture but surely the designers should do the designing / ideas generation?! Not the public?

      A brave approach and I wish them all the best.

  22. Vineeta Greenwood said, on September 4, 2009 at 2:21 pm

    Hope the pitch goes well. 🙂 The material looks very good.
    All the best.

  23. […] Moving Brand’s pitch for the London Brand design (we also blogged about it) […]

  24. […] one of our favourite points from Bruce Mau’s design manifesto, MB’s pitch which was presented on Friday, focused on the process rather than the outcome. They didn’t […]

  25. […] Moving Brands “A Brand For London” […]

  26. Kaeli said, on September 15, 2009 at 10:34 am

    I think this is a little bit gimicky and as said by previous posters may actually be to the detriment of the design industry – should Moving Brands not be the experts to com eup with the best result?

    Having said that, is a gutsy approach and will if nothing else stand out against the crowd. Good luck…..

  27. […] Nuoširdžiai pasakysiu, tai tikrai nėra stipriausias jų darbas. Sekiau procesą ir vis tikėjaus kažko stipresnio.Visas jų pasiūlymas randamas čia. […]

  28. kosmar said, on October 12, 2009 at 10:34 pm

    very convincing story. (i agree with everyone asking for slideshare above)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: