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thought I’d throw in my two penneth…
London is the jewel in the UK crown…
It’s multi cultural…
it has an ‘L of a lot going for it…
The main inspirations I had from this were the London Underground, the City of London’s flag (as evident with the sword in all of the designs), and the basic heart, showing how a simple shape can mean so much.
This is London, or simply LO 🙂
Sitting here at the foot of the Canadian Rockies thinking of my home town, this says it all for me!
Although I’ve never been to London I couldn’t resist throwing my hat in.
It was just too much fun.
London – making it’s mark…
With a feel of a: Seal, Splatter, Stamp and Mark of approval.
Lovely and simple…
Here’s my 5 cents as a non-Londoner who loves London.
Twice the Love
Given the fact that the Requests for Proposals are due tomorrow, here is a simple and intended to be fun concept. Enjoy!
This is funny…I have just seen that you have three hours or less until your deadline but pressure always helps decisions, sometimes ?
Being an English Creative living and freelancing aboard for five years in Germany
London is about
Having Money or not, living like a King or not, your location And who you are ?
Plus for me this must play a dynamic between history and the future, the depth and the diversity of culture…tough to then keep it simple !
I had an hour or so, would love to continue but I believe the window is closed anyway
Heart logos might be seen as wannabe I♥NY, but here’s my Johnston arrow on a heart.
I could see that you are thinking hard and wished to show you this thought as I just received an email from design week.
The Big idea is to have a linking textural and diverse sub line. With a colour pallet that has no limits.
IT’S ABOUT INSPERATION
IT’S ABOUT COMMERCE
IT’S ABOUT HISTORY
IT’S ABOUT CULTURE
IT’S ABOUT BUSINESS
IT’S ABOUT BEING FIRST
IT’S ABOUT YOU
IT’S ABOUT US ALL
IT’S ABOUT TECHNOLOGY
IT’S ABOUT THE FUTURE
You can therefore, four fill any communication need backed up by any visual them that a stakeholder is in. Simple and I think nice.
I saw this in the paper this evening. Don’t have any graphic tools so i used MS paint.
Hope you guys like it.
“London is a rich vibrant place that changes continously. An “O” acts as a container device for ongoing twitter conversations that are mapped to colour and time. These conversations are linked to subjects with the #tag and are linked to different colours. The ongoing colour washes give an idea what people are talking about whilst also representing the morphous nature of the living city.
London is never static – it is allways evolving. I love London!”
Having too much global fun — thanks for the site/blog — it’s great
My View of London, as a student from AUS on exchange at CSM, a hand illustrated animation:
Having too much global fun — thanks for the site/blog — it’s great
I want the name to feel alive and different.
Also flexible so it can be attatch easy to other london brands
Sound should form a major part of this and we would of course love to be involved in that. There are four aspects:
1 London’s sound heritage – a London sound archive with interactive booths in public places featuring many of the historic sounds of London (tug boat whistles, steam trains, rag and bone men, police bells, mind the gap and so on).
2 The sound of London – a generative soundscape that expresses the essence of London. This could be used on the web, in installations, as a download, and in variations as a set of ring tones.
3 London sonic logo – modern characteristic sounds of London could be incorporated into a consistent family of sonic logos that express and embody the essence of London. These could be used in train stations, airports, tube stations etc instead of the various bings and bongs that call attention to PA announcements, as well as of course in TV and cinema advertising as a sign off.
4 The voice of London – where London is speaking (as opposed to discrete brands like South West Trains) it should have a consistent voice (if recorded) or at least vocabulary and style (if live). Is London male or female? Is it old or young? Is it formal or informal?
Here are my first thoughts for a brand for London. London is a great an diverse city, so it is difficult to incorporate everything London is about.
‘A’ is a simple crest and text logo to harken back to England’s sovereign history.
‘B’ takes a similar approach. But also presents a simple tourism suggestion. “Do London”.
‘C’ is a freer approach, meant to exhibit that the city is also a modern one that is leading in to the future.
‘D’ was a simple attempt to give a nod to teh great classic architecture on the city.
This idea of a simple marker or one of the red map pin that marks a place to do something. “Do” London is inviting the world to discover London’s many sites. The circle compliments all the other existing logos.
My idea is to create a brand new next-generation Speaker’s Corner. More in tune with today’s channels of dissemination, it’s a digital one.
The brand tagline: “I’m on London.”
It’s a website, a hashtag, a rallying call, anything you want it to be.
It’s also a physical place. I suggest creating this by closing off Picadilly Circus to traffic and turning it into a giant interactive space. Allow people to send all kinds of messages (email, sms, twitter, videos, etc.) that are displayed on the giant LED / Video displays. “I’m on London” provides various channels, for different kinds of discourses. For the benefit of people without access to supported devices, London is fitted with “I’m on London” booths; small interactive kiosks that allow you to record, write and send off messages to the new Speaker’s Corner.
All email messages sent from the account of the Mayor of London is being displayed in real-time. Your messages too.
London itself becomes a channel for people to let their voices be heard.
In a manner symptomatic of our age, people and businesses do not only want to be in London, they now want to be able to say: “I’m on London.”
The designs for A Brand for London are inspired by the London Underground and also the London Eye. The London Underground was the first underground railway system in the and Londoners and travellers alike should be proud that they can be part of this ever expanding rapid transit system. The London Eye, being the most popular paid tourist attraction in the UK, its design is contemporary and beautiful, and should be the envy of London as it allows people to view London’s beautiful skyline.
These two attractions should surely build the brand for London as being innovative, beautiful and contemporary, something that London is not yet known for.
The font chosen for the design is Insignia, which is the typeface created by Neville Brody, a British (and Londoner!) graphic designer and alumni of the London College of Communication. Embrace London!
First logo concept has two icons integrated, the London Eye and Underground.
The second and third concepts use the basis of I love London.
My name is Egor Gorev, I am a 20 years old graphic designer from Republic of Moldova. During all my life I dreamed about London, but have never been there. Also, thought a lot about a job in this city, that’s why it is interesting for me to take part in London re-brand.
The idea is to create a set of icons from the main logo, which will help people to find any places they need (bars, restaurants, theatres, museums and etc) on the map.
Also, any icon which is put in the circle will be associated with London, that’s a way to make this brand fashionable and close to people (anyone can create his own icon and wear it anywhere).
Hello – I would like to add my submission for London’s new brand image. I’ve been there a few times and loved the city.
There are many offerings in London for everyone and simply put you just GO. There’s more to this concept however this is the brand imagery I have created.
I‚Äôd like to contribute to your pitch with my ideas and logo. 🙂
London has a wide range of peoples, cultures, and religions, and more than
300 languages are spoken within its boundaries. A multicultural
conurbation where everyone understands each other using the English
London is the first destination in the world for people who want to learn
The logo I‚Äôve designed is the phonetic representation of the word LONDON.
I hope you like it.
Logo for London
Community, Fun, Cultural, Ideas, Art, Love, LONDON.
Here is my design for the london branding project.
My name is Dario and I never been to London in my life. So probably I not the most indicated person to talk about on a London brand, since i completely ignore the subject, the only things i can think or imagine about the city are mere cliches. And maybe, this thing is a good things, since cliches unfortunately are the brand.
And i have to say, that in my mind, the graphic cliches about London are the same elements presented on the “London‚Äôs Design DNA” and “Elevating an icon” posts. I think they transmit visually the language of a city in a almost univocally way.
It is the way cliches are used that makes things different. For instance, using social media nowadays in any aspect of business in a cliche, you hear everywhere that brands have to be in social media, but is the way you got to go social the important thing. You pointed that out in the “London voices” post.
When i thought about how could i participate somehow in this blog, I started by taking those things i found relevant in the process you are sharing:
cliches + social media = graphic mark for the London brand
London brand mark has to be cliche enough in order to be immediately linked to LONDON, and strong enough to be handed openly to the community for usage without losing its identity (no brand style manuals allowed).
Here I send you some reflections on the graphic solution for the london brand mark.
North / South divide innit.
Well this is what I came up with…
* Accomodates the viewer to consider the self as a organic living part of a dynamic city (every age, gender, ethnic background can express being part of ‘Live London’ in there own way – Live London – Your Way etc –
* International marketing – Live London – Its way of life – A global community under one roof with opportunities to visit, enjoy, learn and ‘Live London’
* Like myself its illiterate(d) compact and packagable.
RE Branding it thats yr area – But thinking butterfly wings (IE there effect….small actions can have massive knock on effects – Butterfly flaps wings results in hurricane in guatamale?! etc. Well also it could reflect the opportunities for individuals to have an effect within there street, community, London and in turn the rest of the world depending on there aspirations. either way there are made to feel part of something bigger.
Ok thats quite enough for now…
Upwards & Onwards…
I saw that RAF mark and realized they could have so much fun modernizing it and de-militarizing it. Idea #1:
For me London is the heart beat of our country and sits snug within the M25 circular.
Here I have illustrated how an abstract roundel is formed when you trace the M25 and inner circular representing London’s position within UK
Maybe the M25 shape could form a heart with the roads inside forming vessels?
For me, London is home.
It‚Äôs home to my life, my friends, my family
It‚Äôs home to a thousand years of history
It‚Äôs home from home for a multitude of cultures
It‚Äôs home to major global events
It‚Äôs home to the world‚Äôs largest companies
It‚Äôs home to progress
It‚Äôs home to anything we want it to be.
Just a thought on the London project (I don‚Äôt do Twitter!)
Agree with the roundels being really iconic for London. Also my feeling is to try to capture London‚Äôs role/lead in the World ‚Äì and it‚Äôs ‚Äútop right‚Äù position on a globe is sort of known.
Rather badly ‚Äì I‚Äôve tried to capture this diagrammatically below…but I think you may get what I mean!