Welcome all…so what’s the story?
We need one of these:
Fortunately, Boris has issued a public brief for the creative development and design of a brand for London. We think the best way to respond to this brief is to get London involved.
Because we all know what happens when you don’t ask Londoners first!
This is what Boris is looking to achieve…
– A united brand for London
– A vision for London post-2012
– Stakeholder unity around a shared brand
– Development of international promotion into a powerful policy mechanism