A Brand for London

Welcome all…so what’s the story?

Posted in The Journey by Moving Brands on August 26, 2009

We need one of these:

Fortunately, Boris has issued a public brief for the creative development and design of a brand for London. We think the best way to respond to this brief is to get London involved.

Because we all know what happens when you don’t ask Londoners first!

We’ve had a chat with Scott Thomas. He was the Design Director on the Obama campaign, so knows a thing or two about using the public voice to shape an identity. He believes in keeping things simple.

This is what Boris is looking to achieve…

– A united brand for London

– A vision for London post-2012

– Stakeholder unity around a shared brand

– Development of international promotion into a powerful policy mechanism


Comment on this post:

3 Responses

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  1. Simon Browning said, on August 27, 2009 at 3:17 am

    I think the approach of the involving the citizens of London would be a disaster (or rather a camel) – what is required is a credible design director for London – someone not drawn from the establishment of design, someone with a wider vision and someone with the right connectivity and influence. It might be wise to edit/remove the plethora of impotent logos that will only confound the ineffectiveness of any newly introduced identity – and finally I see no point in using established iconography in the creation of a new visual device – is a black cab / London bus / Big Ben all we have to say?

  2. Ian Styles said, on August 27, 2009 at 11:49 am

    The new device should be completely future-focussed, not based on historic reference. This is so important, the future of London (and wider the UK) has to be based on innovation and creative thinking, a vision for London as world leaders in design, capable of solving some of the world’s biggest problems. We have the talent here to do it, clients come from all over the world for what we offer, let’s celebrate that and push it further!

  3. Ross said, on September 1, 2009 at 12:00 am

    I agree that you need to steer away from pre-fornicated iconography, it will only mar the potential for response.

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